Increase Profits In Your Small Business
By Darryl Mobley - ASBM CEO | November 2, 2009
Five Keys to Increasing the Profitability of Your Small Business
Increasing the profitability of your small business is likely at the forefront of your mind. However, while you might have access to some relatively powerful tools, it’s just as likely that you are not taking 
advantage of modern marketing methods the way you should. In fact, quite a few small business owners are unaware of the technological advantages available to them today. What are these options? How can they help ensure greater profitability for your company?
Podcasting – Podcasts are powerful options that help you connect with your customers online. Read the rest of this entry »
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3 Ways Small Businesses Can Attract Customers
By Darryl Mobley - ASBM CEO | October 6, 2009
by Darryl L. Mobley
Without customers, you have no business. While you might think the entire point of owning and operating a small business is to make a profit, your actual purpose is to attract and keep customers. Without a 
sufficient customer base, your company will slowly (or not so slowly) collapse. How do you attract new customers? How do you ensure you are able to attract the right customers? Here, you’ll find three of the top ways to do just that.
Read the rest of this entry »
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ASBM Member Seminar: How To Stir the Pot, Stand Out from Competition, Think Like a Marketer, and Achieve More Business Success!
By AnnB | September 22, 2009
with Lauron Sonnier – the Practical Marketing Expert in a members-only Business Breakthrough Seminar (Webcast and Teleclass)
Lauron Sonnier is author of the newly released Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, 
the Clutter, and the Competition (Career Press). She is president of Sonnier Marketing & Communications, Inc. where she teaches owners, managers, and anyone who wants to be an effective marketer how to stand out, stir the pot, and put marketing into action. Her new book is getting rave reviews from people who say, “I finally feel clear and confident about what I need to be doing to market and grow my business every day.” Lauron is a highly sought-after speaker and trainer who inspires, engages, and equips audiences throughout the country. She has been featured in numerous publications, and on radio and television programs, including a series on Houston PBS called Standing Out with Lauron Sonnier, which is also the title of a new Internet radio program she’ll be kicking off in October with Voice America. A Cajun from Louisiana, she couldn’t talk if you tied her hands.
During this informative webcast-seminar Lauron will teach you:
· How to Think Like a Marketer
· How to Stand Out from Competition
· How to Develop Your Strategic Marketing Plan
· 5 Steps to Stirring the Pot
· The Special “Love Language” of Marketing
· What Your Customers Need from You
· The 3 Questions You Must Ask Yourself to Maximize Sales
Become an ASBM Member and Gain Immediate Access to this Seminar
Call-in and Webcast information for the live seminar is on your member login page.
Missed the live seminar?
Get the audio download on your member login page within 48 hours.
If you do not have your password, email us at support@TASBM.com
Not an ASBM Member yet?
Find out more about ASBM Membership Benefits by clicking here:
http://Benefits.AssociationOfSmallBusinessMarketers.com
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Survival Tips for Increasing Your Sales in Bad Times and Good
By Lauron Sonnier | September 21, 2009
Lauron’s Survival Tips
from the Practical Marketing Expert
Marketing is always a critical component of business success, but certainly when times are tight. If you aren’t maintaining a smart, aggressive marketing effort, your business will always fall short of its potential, and that can become detrimental or even devastating in a stressful economic environment. Sometimes it takes a few buckets of sweat to kick us into the activities we should be doing all the time. View challenging times as an opportunity to clean up and perfect your marketing act. Eliminate the weak and the excess and then implement and hold firm to the principles, practices, and mindset that will help you weather the storm today and create growing and lasting success tomorrow.
Here are a few survival tips to help you protect and move business forward both in bad times and in good.
Read the rest of this entry »
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ASBM Member-Only Seminar:
How To Market Your Business With Low or No-Cost Marketing!
How To Market Your Business With Low or No-Cost Marketing!
By AnnB | August 30, 2009
September 2, 2009
8:00 pm East Coast Time (7pm Central, 6pm Mountain, 5pm West Coast)
Brenda Bence, International Marketing & Branding Expert, is a Harvard MBA, professional speaker, trainer, certified executive coach, 
and award-winning author. She teaches major corporations and small businesses how to market and build their brands.
Brenda’s unique experience as a corporate branding expert, combined with her years as a coach and trainer, make her singularly qualified to show you how to increase your small business sales using techniques that won’t break the bank.
On this informative, sales generating seminar, Brenda will teach you:
· The 5 Assets Your Business Has
· 6 Elements of Positioning Your Business for Maximum Sales
· The Mindset Shift You Must Make If You Want To Increase Your Business Sales
· How To Make Everyone in Your Company a Marketer
· 3 Branding Mistakes You May Be Making
· How To Turn Your Business’ 5 Assets Into Higher Sales for low or no-cost!
Call-in information for the live Business Breakthrough Seminar webcast
is on your member login page.
Missed the live call?
Get the audio download on your member login page within 48 hours of the air date.
If you do not have your password, email us at support@TASBM.com
Not a member of the Association of Small Business Marketers yet?
Find out more about ASBM Membership Benefits by clicking the link below:
Member Benefits
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Find out more about ASBM Membership Benefits by CLICKING HERE.
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Welcome!
By Darryl Mobley - ASBM CEO | August 4, 2009
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Topics: ASBM - Increase Sales | 1 Comment »
ASBM Member Event: Create Your “CUSTOMER ATTRACTION STRATEGY”
By AnnB | August 3, 2009
Session being held on August 12, 2009 at 10:00 pm Eastern (60 minutes)
HOW TO CREATE YOUR “CUSTOMER ATTRACTION STRATEGY”
In this powerful business-building session we are going
to cover the following 10 keys using my proven
Customer Attraction Strategy:
- Customer Attraction is Job One
- Getting clear on your Unique Selling Proposition
- Defining your Best Customer
- Designing your most compelling marketing message based on my “Fish Bait” strategy
- Creating your Compelling Customer Package based on your expertise
- Create Irresistible Marketing materials based on Consumer Relevant Benefits
- Massively Layering on Bonuses based on my “Any Fool” rule
- How to Go Big by Sharing
- Determining your Marketing Elements
- Closing the sale.
Hosted by Darryl Mobley, CEO of the Association of Small Business Marketers and Business-Growth Expert.
Members-Only Seminar. Become a Member by CLICKING HERE
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Six Low-Cost, Cutting Edge
Technology Marketing Tools
Every Small Business Should Be Using
Technology Marketing Tools
Every Small Business Should Be Using
By David Frey - ASBM Marketing Expert | August 3, 2009
Times have changed. An ever-increasing amount of competition is vying for the same customers. Fortunately, with the increase in competition, there has 
been an equal increase in the amount and quality of marketing tools you can use to beat the competition.
Yes, you still have the same reliable marketing mediums such as television, radio, and print advertising; however, with recent advances in technology, there is a new breed of low cost tools you can use to attract and convert new prospects.
In this article I’ll introduce you to six cutting edge technology-based marketing tools that every small business should be using to get more customers.
Tool # 1 – Electronic Newsletters
One of the most effective follow-up marketing tools available is the humble newsletter. Electronic newsletters are much like paper-based newsletters in that they inform, entertain, and make product or service recommendations.
The difference is that you can send an electronic newsletter instantly to thousands of people with the simple push of a button for almost no cost whatsoever. It’s truly amazing.
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Contribute to our Book and Get Credit
By AnnB | July 24, 2009
The Association of Small Business Marketers is
publishing a book containing the wisdom of those who are on the front lines of growing businesses. (That means YOU!) We want your answer to this one question: What are the three key things that you do (or cause your organization to do) in order to create business success (sales, share or profit growth) during tough economic times?
CLICK HERE to submit your wisdom. We will send you a copy of the book – FREE – when it is published.
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5 Ways To Double
Your Small Business Sales
Your Small Business Sales
By Darryl Mobley - ASBM CEO | July 6, 2009
Business Mindset Alert!
Last month I was closing my presentation to a large gathering of small business owners when, during the question and answer period, an all too familiar question rang out from the audience: “What can I do about my slowing sales?” (I am a business-growth coach, specializing in small businesses, entrepreneurs and solopreneurs, so I get questions like this all the time.)
Feeling frisky, I asked the person who asked me the question: “Can I double down on your question?” (This event was held in Las Vegas, so everyone present was aware that by “double down” I meant that I wanted to raise the implied stakes in my answer to the question and give the person who asked the question and the entire audience even more valuable an answer.) Of course, I was granted my request.
So I launched. I said, “I will not just tell you what you can do about your slowing sales. I will tell you five ways that you can double your sales very quickly.” At that point I had every audience member’s complete attention, as you would expect. I saw pens and pads of paper being whipped out all over the room. Even the conference organizer started taking notes!
Here’s the step-by-step approach to doubling sales quickly that I shared with this group. Read the rest of this entry »
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